About us
As of 1 January 2017, K&P Brand Concept GmbH evolved from Kierdorf & Partner GbR and today is considered one of the most successful licencing agencies with a focus on fashion and lifestyle.
Kierdorf & Partner GbR was founded in 1983 by Hans-Gerd Kierdorf – initially with a focus on marketing consulting and personnel search in the shoe industry. The start signal for a licencing agency came in 1992 based on the idea of the founder to transfer a name from the apparel industry to shoes in order to help a still small shoe manufacturer gain more appeal for and greater awareness of his products. Owing to the beautiful Italian sound, bugatti was chosen, a brand that belonged to an apparel company located in eastern Westphalia. Today, bugatti is a lifestyle brand and, with 15 licences, is one of the most successful licenced brands in the fashion industry – in Europe and increasingly also in global markets.
As a long-term member of the worldwide-operating Licensing Industry Merchandisers´ Association (LIMA), Kierdorf & Partner received the LIMA award for best licencing agency in 2012.
We are an award-winning member of LIMA.
Guido Koch
Hans-Gerd Kierdorf
Giuseppe Faranna
Short CV
Guido Koch
After his training and studies in business administration with a focus on marketing, from 1986 Guido Koch took up a number of positions at SISO-Textil GmbH, Aachen, one of them being as Managing Director of sales and marketing. This was followed by a move to the management of Jansen Textil GmbH, where he worked to the end of 2016 as Managing Director and, for a time, as Co-Partner. Overall, Guido Koch stayed with the company for 18 years. Today he is Managing Partner of K&P Brand Concept GmbH, where he is bringing his extensive experience to the table, particularly in the field of brand management and sales concepts. He is currently a member of the LIMA advisory board.
Hans-Gerd Kierdorf
After his studies and graduation in business management with a focus on marketing at Cologne University, in 1978 Hans-Gerd Kierdorf spent four months in the USA on behalf of Zanders Feinpapier AG. His next appointment was at Düsseldorf, where he not only completed the trainee program of West LB Düsseldorf, but also subsequently – in the capacity of independent consultant – supported the restructuring of a newspaper publishing house. During the years that followed, Hans-Gerd Kierdorf worked as junior consultant at Management Partner Stuttgart, and was responsible for clients such as Klett, Elbeo, Wilkahn, SMS, Porsche and Rheila. In 1983 he founded Kierdorf & Partner. From 1992 he shifted his focus, which initially was on marketing consulting and personnel search in the shoe industry, to licence marketing in the consumer goods industry. At the beginning of 2017, Kierdorf & Partner GbR evolved into K&P Brand Concept GmbH.
Giuseppe Faranna
After studying business administration with a focus on marketing in Pforzheim and Ancona/Italy, Giuseppe Faranna began his career in 2000 at Mercedes-Benz Accessories GmbH as Product Manager Apparel/Luggage. After a move to the BMW Group, further positions in Licensing and PR followed. This was followed in 2009 by a move to Amsterdam/Netherlands and positions at Philips Consumer Lifestyle and Crocs EMEA as Marketing Director. In 2012, he took over responsibility for the global licensing business of the Volkswagen brand at IMG Licensing before moving to Austria in 2016 to become Vice President Licensing and Management Board Member/Authorised Signatory for the global licensing business of the HEAD brand.
Giuseppe Faranna has been Managing Director at KP Brand Concept GmbH since January 2024.
K&P Brand Concept Team
Eva Waltermann
Senior License Manager
HR Consultant
Eva.waltermann@kp-brandconcept.com
+49(0)2204/ 96920
Jens Dautzenberg
MBA
Brand & Marketing Manager
Jens.dautzenberg@kp-brandconcept.com
02204/ 96920
